On April 10, 2024, a workshop was held at Constantine the Philosopher University in Nitra as part of the ISCEM Erasmus+ KA220 – Cooperation Partnerships project. The event brought together experts from the fields of business and marketing who shared their experiences, perspectives on current challenges, and inspirations for modern entrepreneurship.

The workshop featured Karol Holosy from Galton Brands, Juraj Vencel from Remax Family, and Tomáš Madarász from DNV.

Discussions focused on challenges related to the pandemic, the energy crisis, and technological innovations. Each speaker explained how these factors have influenced their industry while emphasizing the importance of marketing strategies as key components for business success. A central topic was also artificial intelligence and its impact on the future of business.

The workshop provided inspiring insights and demonstrated that the key to success in a rapidly changing world lies in adapting to new technologies, effective communication, and a willingness to keep learning. The event also highlighted the importance of collaboration between the academic and business sectors.